After 15 years immersed in the world of luxury watches, buying, selling, covering Baselworld and Watches & Wonders, and writing about the most coveted timepieces on the planet, I knew it was time to create something of my own. That’s how Heist was born: an all-natural watch cleaner built to restore your watch to its finest form.

I’ve tested Heist on everything in my collection, from a Rolex Daytona to a Patek Philippe 5711 and even a vintage Omega Speedmaster. The formula works. It strips away fingerprints, grime, and daily build-up, bringing back that unmistakable boutique shine without harsh chemicals or marketing fluff.

Try it at home. If you’re not blown away, we offer a 30-day money-back guarantee. But honestly, you won’t need it.